Customer Care

First impressions

Whether you are selling a product or promoting a service, face-to-face, it takes only seven seconds to form a first impression and after 30 seconds for that impression to be set.

Body language represents up to 55 per cent of a person’s first opinion of you, so make sure you smile! Make direct eye contact and try to make your conversation personal. Listen carefully to your customer and make them feel important.

Build a relationship by using positive words and phrases like “good value”, “family friendly”, “convenient” and “no problem”. Be positive. Don’t say “can’t”, “don’t know”, or “maybe”, and saying “I’ll see what we can do” is infinitely better than “no”!